About Us

What can't you do with a strap?

What started as a desire for cooler camera straps has evolved into accessories from BOSS rings to DIY bags and straps. From the founder of the award winning, beauty, fashion, and lifestyle blog, Pretty Connected™, Lara Eurdolian has launched a line of signature accessories. Known for always being always on the go, attending events and carrying around a camera, Lara was frustrated she could never find a strap that wasn't overly branded, or complemented her style. Wanting to easily be able to interchange her straps based on her outfit, Lara started creating her own. After receiving a lot of interest, she launched a collection.

Among the many uses of her multi-purpose chain includes wearing it as a mask holder. In an effort to give back, 10% of all sales were originally being donated to Covid relief efforts focusing on hunger relief we have since expanded our donation range to address a range of social issues. Since Quarantine, Pretty Connected has donated the following:

No Kid Hungry
Feeding America
Food Bank for New York City
Hunger relief for Covid fund in Queens
Black Girl Ventures Foundation
Armenia Fund
Hayastan All Armenian Fund
Minnesota Freedom Fund
Ahmaud Arbery Fund
Social Tees
To Little Arrows Mask Drive for front line workers